The American Bankers Association, the united voice of the nation’s $18 trillion banking industry, today announced the launch of its newly redesigned website featuring a modern look, updated content and improved tools to provide a richer, more valuable digital experience for visitors.
“The new website is packed with tools, resources and information to help our members succeed, including daily industry news, training and education resources, as well as policy analysis and research from ABA’s expert staff,” said Rob Nichols, ABA president and CEO. “Our goal is to make ABA.com a one-stop shop for the more than 2 million women and men working at America’s banks, so they can stay up to date on industry trends and issues, while also providing them enhanced networking tools to stay connected to their peers.”
The launch of ABA.com follows a nearly two year design and development effort that included extensive interviews with members and other frequent users of the site. The new website offers powerful search capabilities for users to locate information quickly and easily. It also features simplified navigation based on users’ needs and top tasks and a mobile-friendly responsive design for access on any device. Additional enhancements to the site will be rolled out in the coming months.
“The website is designed to meet our members needs, but we also want the new ABA.com to be a vital resource for anyone looking for information on banking and the critical role America’s banks play in the U.S. economy,” said Peter Cook, ABA’s chief communications officer. “This new site tells the story of banking today by showing banks of all sizes innovating, serving their customers and making a difference in their communities.”
Visitors can explore the site’s new look and features at www.aba.com.