ABA: Foundation Introduces New Campaign To Promote Safe Banking For Seniors

WASHINGTON — The American Bankers Association Foundation today announced a new campaign – Safe Banking for Seniors – to provide America’s seniors and their caregivers with tools to prevent financial fraud. Similar to the foundation’s popular financial literacy campaigns for children and teens, Safe Banking for Seniors will mobilize bankers across the country to educate older Americans and their caregivers about elder financial abuse.

“Bankers are often the first line of defense against elder financial fraud from educating and advising customers to spotting the signs of abuse,” said ABA President and CEO Frank Keating. “We take our role seriously, and the more we can work together as citizens, bankers, and government officials, we can protect our seniors from fraud.”

In January 2016, the foundation will provide bankers with event materials, lesson plans, media outreach tools and best practices. Bankers will be encouraged to bolster their outreach to seniors and financial caregivers in their communities throughout the year. For the remainder of 2015, the foundation aims to highlight best practices and urges the banking community to become a part of the initiative. To receive new materials and program updates as they are released, bankers can sign up at aba.com/seniors.

“Our goal with this campaign is to arm bankers and their customers with the tools they need to fight fraud,” said Corey Carlisle, senior vice president, ABA Foundation. “We will be encouraging bankers to team up with other organizations and agencies in their communities to reach the greatest number of consumers possible.”

For more information about the campaign, visit aba.com/seniors.

Industry News

Banks

Nonprofits

Share this: