ABA: Foundation Kicks Off 6th Annual Lights, Camera, Save! Video Contest

Registration open for participating banks

​WASHINGTON — The American Bankers Association Foundation is urging local banks to participate in its Lights, Camera, Save! video contest. Lights, Camera, Save! is a national contest that encourages teens to use video to communicate the value of saving.

Through Lights, Camera, Save!, teen participants will create up to a 90-second video that demonstrates the importance of using money wisely and submit the video to their local, participating bank.
Registered banks will host the first round of judging and select a winning student to compete on the national level for several awards, including a grand prize of $5,000, plus a scholarship for a teacher at their school to attend the 2016 Jump$tart National Educator Conference in Washington.  Last year, over 80 banks in 46 states held local contests.  [View the 2014-2015 winning videos]
“Lights, Camera, Save! is an opportunity for teens to harness their creativity and communicate valuable savings lessons with their peers,” said Frank Keating, ABA president and CEO. “By participating in the contest, banks and students alike become advocates for financial education and will inspire others to become savers.”
This year, the Lights, Camera, Save! contest is sponsored by Discover® Debit, a debit card program offered to banks by Discover Financial Services (DFS).
“Video production is a great way for banks to get students interested in saving,” said Steve Sievert, vice president of debit marketing for Discover. “From writing the script, to developing a set and filming the lesson, these students will have a lifelong appreciation for the importance of sound money management.”
The ABA Foundation is offering a free informational webinar on Aug. 19 at 2 p.m. ET for interested banks and will provide contest registrants with real-time customer support and promotional materials.
Bankers interested in participating in the contest can sign up online at aba.com/lightscamerasave​. Registered banks will be featured on the list of participating banks on ABA Foundation’s website and in press materials. Since 1997, the ABA Foundation’s financial education initiatives have reached over 7.6 million young people with the help of more than 225,000 banker volunteers.